Description
Shopfront Window Display Systems
Creating an impactful shopfront window display is essential for attracting attention and drawing customers into your store. A well-designed display combines strong visual appeal with practical functionality, ensuring both flexibility and performance.
Visual Impact & Branding
Your shopfront window is your first impression. Emphasising colour is key—particularly incorporating your corporate colours wherever possible. This can be achieved through:
- Integrated signage within the display
- Back panels or light panels featuring brand tones
- Carefully curated product arrangements that reinforce brand identity
A clean, open presentation is recommended to maximise visibility and avoid clutter, allowing featured products to stand out.
Display Structure & Layout
Our traditional approach uses a split-level display system, designed for both visual impact and usability:
- Base Plinth Section: Elevated 400mm off the ground
- Lower Display Zone:600mm high, ideal for primary product presentation
- Mid Light Panel Section: 200mm high, used to enhance lighting intensity and ideal for signage or branding
- Upper Display Zone: Typically 800mm high, forming the main visual focal point
- Top Lighting/Header Section:200mm high, housing high-intensity lighting
This structure positions key display area at 1200mm viewing height, which is ideal for customer sightlines from outside.
Design Philosophy
We recommend maintaining a minimalist, open display format:
- Focus on two main display levels rather than overcrowding with shelving
- Avoid unnecessary shelving, though adjustable options can be included if required
- Ensure clear sightlines and strong product emphasis
Custom Manufacturing
Each display is custom-built to suit your shopfront:
- Manufactured to the exact width and length of your window
- Standard depth of 600mm, allowing ample room for flexible merchandising
- Designed to align perfectly with internal and external floor levels
Practical Features
Our systems are built for ease of use and long-term performance:
- Front glass access: Allows cabinets to sit flush against the window while still enabling easy cleaning
- Hidden lockable castors: Discreet mobility for repositioning or maintenance
- Integrated LED lighting: High-output shopfront spotlights for maximum product illumination
- Mirror end panels (optional): Enhance depth and visibility, especially at wall terminations
Lighting & Signage Integration
Lighting plays a critical role in shopfront displays:
- High-intensity LED lighting ensures products are clearly visible day and night
- The mid light panel section is ideal for:
- Branding
- Promotional messaging
- Corporate colour integration
Standard Dimensions (Guide Only)
Typical configurations include:
- Overall height: ~2200mm
- Depth: 600mm
- Base plinth: 400mm
- Lower display: 600mm
- Mid light panel: 200mm
- Upper display: 800mm
- Top header/light box: 200mm
These are standard guidelines only and can be adjusted to suit your specific requirements.
Site Measure & Installation
To ensure a perfect fit and optimal result, we recommend a professional on-site measure. This allows us to:
- Accurately align with floor levels and window dimensions
- Tailor the display to your space
- Maximise visual impact and functionality
Take Your Shopfront to the Next Level
A professionally designed shopfront display system transforms your window into a powerful marketing tool—combining lighting, structure, and branding to create a compelling customer experience.
Contact us to discuss a tailored solution for your space.


